PARTNER2B: True Value of Your b2b Partnerships

Welcome Partner Architects!

Ever wonder if your partnerships are actually paying off?

You're not alone. Tracking partnership success is key, but it doesn't have to be rocket science.

Here's the deal: clear, simple metrics help you:

🔍 Spot winners and losers quickly
🤝 Get everyone on the same page
🧠 Make smarter moves, faster
📊 Show the bosses what's working
🔄 Pivot when things change

From sales to product teams, easy-to-grasp numbers keep everyone in sync. Ready to turn partnership guesswork into partnership success? Let's dive in.

Are partnerships already a key part of your GTM strategy, or are you just starting to explore the incredible benefits they offer?

Today, partnerships aren’t just a nice-to-have—they're essential! Integrating them into your strategy can be a game-changer, unlocking new markets, accelerating growth, and enhancing your bottom line.

Explore our in-depth guide, crafted alongside industry experts Elena Zapolyanskaya and Eric Garcia, to unlock the full potential of your partnerships and go-to-market strategies.

Dive in!

What’s one of the biggest challenges in building b2b partner networks?

It’s all about identifying and connecting with the right partners! But why do so many companies struggle with this when they start?

Let’s break it down:

1) Lack of Expertise: Finding the perfect partner requires a strategic approach that aligns with your company's goals, strategies, and teams. It’s no small task!

2) Ideal Partner Profile vs. Ideal Customer Profile: Your Ideal Partner Profile (IPP) is different from your Ideal Customer Profile (ICP). You need to look at the market from a fresh angle, diving deep into your clients' buying habits and exploring complementary solutions and services.

3) Finding Partner Leads: Traditional lead generation tools used for direct sales just don’t cut it when building a partner network. You’ll need to apply different criteria, outreach strategies, and tailor unique value propositions for each partner type.

4) Crafting the Right Partner Value Proposition: This requires extensive research and a deep understanding of your potential partner's business and goals.

Sound too complicated?

Here’s the good news! PARTNER2B - the first platform for building b2b partner networks from scratch - is here to tackle these challenges head-on.

If you already have an IPP in place, jump straight to the Find Partners module. If you need assistance in developing a partnership strategy or identifying the right partner type, check out our learning hub with practical guides or reach out to us!

Stay tuned with my newsletter and follow me on LinkedIn for daily partnerships tips!

Regards,

Elena from PARTNER2B